SQUARESPACE

Mission Statement:

Squarespace empowers people with creative ideas to succeed. Squarespace empowers millions of people across the world from individuals and local artists to entrepreneurs shaping the world's most iconic businesses. It allows users to build a website without coding or setting up a web host- but it goes far beyond that. It has the best themes of any website builder, strong features and is intuitive to use. It allows anyone to create and customize their online presence so it truly represents who they are.

History

Squarespace is private company, based in New York City, that provides software service for website building and hosting. Its customers use pre-built website templates and drag elements to create webpages. Casalena began developing Squarespace for his personal use while attending the University of Maryland. He started sharing it with friends and family members and paticipated in a "business incubator" program at the university. He launched Squarespace publicly in January 2004, initially funded by $30,000 from his father, a small grant from the university, and 300 beta testers who paid a discounted rate.

Software

As of 2016, Squarespace hosts more than one million websites. Its users employ pre-built website templates, and a variety of drag and drop widgets to add elements such as text and images. Its developers also create custom templates that are sold to users. Squarespace was initially built for creating and hosting blogs. E-commerce features such as an integration with stripe for accepting credit card payments, were added in 2013. In 2014, more commerce features were added; a mobile version of the service was released; a seperate facility was added for developers writing custom templates and features; and a logo-creation app was introduced in partnership with iconic designer Noun Project.

SQUARESPACE SQUARESPACE SQUARESPACE