A Smart Watch Future Waits Like Nothing Other!
Understanding consumers' choice to engage in the consumption of technology is the Technology Acceptance Model which in simple words means that consumers' adoption of new technology depends on how easy it is to use to them (known as perceived ease of use) and how useful they think it is (perceived usefulness).
However, in order to target general consumers, having innovative forward-thinking features is not sufficient.
As our relationship with technology continues to evolve, more variables than pure functionality would kick in when we talk about changing consumers' taste from conventional watches to smart ones.
With the new generation of smartwatches, brands have started to put accent not only on the technological capabilities of their products but also on their aesthetics.
Simplicity and usefulness matter as to how people want to relate their lives with the continuous advancement of technology. The future of the wearable will prolong if it serves the purpose of being the essence of our daily life.